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    <title>BCBS.com: BCBSA News</title>
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    <description>The five (5) most recent headlines from Blue Cross and Blue Shield Association.</description>
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    <title>BCBSA Announces Support for Individual Mandate Coupled with a Requirement for Insurers to Offer Coverage to All</title>
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    <description>“The nation’s 39 Blue Cross and Blue Shield companies have been steadfast champions of comprehensive healthcare reform to assure all Americans have coverage, to rein in costs and to improve quality throughout the entire system. We are pleased that policymakers on both sides of the aisle are making healthcare reform a national priority.&lt;img src="http://feeds.bcbs.com/~r/BcbsaNews/~4/458628445" height="1" width="1"/&gt;</description>
    <pubDate>Wed, 19 Nov 2008 12:32:33 -0500</pubDate>    
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    <title>Blue Cross and Blue Shield Association Spearheads Major Initiative to Improve Healthcare Quality, Increase Cost Efficiency </title>
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    <description>The Blue Cross and Blue Shield Association (BCBSA) announced today that its Blue Distinction designation is demonstrating meaningful differences in healthcare outcomes and value, through collaboration with employer groups, providers and medical organizations to provide consumers with important quality information.&lt;img src="http://feeds.bcbs.com/~r/BcbsaNews/~4/457500239" height="1" width="1"/&gt;</description>
    <pubDate>Tue, 18 Nov 2008 14:00:02 -0500</pubDate>    
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    <title>BCBSA Applauds Chairman Baucus’ ‘Thoughtful Leadership’</title>
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    <description>Scott P. Serota, President and Chief Executive Officer of the Blue Cross and Blue Shield Association (BCBSA), released the following statement regarding Senate Finance Committee Chair Max Baucus’ (D-Mont.) new white paper, “Call to Action: Health Reform 2009”:&lt;img src="http://feeds.bcbs.com/~r/BcbsaNews/~4/451157379" height="1" width="1"/&gt;</description>
    <pubDate>Wed, 12 Nov 2008 16:55:44 -0500</pubDate>    
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    <title>Live Event and Webcast: Blue Cross and Blue Shield Association Spearheads Major Initiative to Improve Healthcare Quality, Increase Cost Efficiency </title>
    <link>http://feeds.bcbs.com/~r/BcbsaNews/~3/449694169/clickthrough.jsp</link>
    <description>The Blue Cross and Blue Shield Association (BCBSA) will hold a live discussion and webcast on Tuesday, Nov. 18, to discuss its Blue Distinction designation -- a major effort spearheaded by Blue Cross and Blue Shield companies nationwide to improve the quality and affordability of healthcare.&lt;img src="http://feeds.bcbs.com/~r/BcbsaNews/~4/449694169" height="1" width="1"/&gt;</description>
    <pubDate>Mon, 10 Nov 2008 11:17:00 -0500</pubDate>    
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    <title>Blue Cross And Blue Shield Association Congratulates President-Elect Barack Obama</title>
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    <description>The Blue Cross and Blue Shield Association and the 39 independent Blue Cross and Blue Shield companies nationwide congratulate President-elect Barack Obama on his historic win. While there are many pressing issues facing the next Administration, we are pleased that healthcare will remain a top priority. We look forward to working with the Obama Administration and with all policymakers to improve healthcare in America. We have in common many of the same stepping stones to healthcare reform: extend coverage to everyone, rein in costs, and improve quality. These tenets for reform are outlined in the “Pathway to Covering America: Ensuring Quality, Value, and Access,” a set of recommendations for healthcare reform:&lt;img src="http://feeds.bcbs.com/~r/BcbsaNews/~4/443471406" height="1" width="1"/&gt;</description>
    <pubDate>Wed, 05 Nov 2008 12:50:33 -0500</pubDate>    
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